TITLE

CABLE CASHES IN

AUTHOR(S)
Cooper, Jim
PUB. DATE
May 2000
SOURCE
Adweek Midwest Edition;05/08/2000, Vol. 41 Issue 19, pC6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on how cable television cable network advertising can compete with broadcast network in the United States. Predictions about the size of the market; Advantages of cable over broadcast network; Discussion on the market of the two media.
ACCESSION #
3118054

 

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