Gustafson, Robert; McNayr, Alec
November 2007
Script (10922016);Nov/Dec2007, Vol. 13 Issue 6, p20
The article offers tips for online content creators on how to both reach and monetize the maximum number of viewers possible in the independent online distribution market. It suggests that creators must go beyond the standard steps of writing, producing and directing a project and to employ creative marketing and strategic partnering. Online film producers are recommended to maintain a steady production schedule to gradually amass an audience with help from tools made available by video distributors. Corroborating with advertisers would also mean an advantage since they realize the benefit of syndicating videos liberally.


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