Seeing Green

McTaggart, Jenny
January 2008
Progressive Grocer;1/1/2008, Vol. 87 Issue 1, p44
Trade Publication
This article focuses on the green movement in the U.S. consumer packaged goods (CPG) sector. A Purple Goes Green initiative was launched by Cadbury Schweppes which is aimed at reducing its net absolute carbon emissions by half in 12 years. Most CPG manufacturers are going over the same ground, and attempting to address the same set of sustainability issues as they relate to the packaged goods business such as packaging, and water and energy usage. There are plenty of reasons that sustainability is high on the strategic agendas of most grocery executives.


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