Safeway to sell O Organics to non-U.S. retailers

January 2008
Progressive Grocer;1/1/2008, Vol. 87 Issue 1, p12
Trade Publication
The article reveals the plan of Safeway Inc. to sell its O Organics line of organic foods outside its store network in the U.S. During an investors conference, Safeway said it is developing partnerships to sell the organic line in Asia and South America. It also recently inked an agreement with foodservice distributor Sysco Corp. to sell the products to the foodservice segment. Safeway said it expects the line to reach $300 million in sales for 2007, up from $164 million last year.


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