TITLE

DECISION MAKING -- MEASURING GENDER PERCEPTIONS OF OPPORTUNITY AND RISK MEDIATED BY ENTREPRENEURSHIP INSTRUCTION

AUTHOR(S)
Chandler, Lisa
PUB. DATE
January 2008
SOURCE
USASBE Conference Proceedings;2008, p1
SOURCE TYPE
Conference Paper
DOC. TYPE
Article
ABSTRACT
This paper examines gender differences with respect to the relationship between entrepreneurial education and opportunity evaluation. Within the context of entrepreneurial opportunity recognition and risk perception as a learning process, this study examines gender differences using a cognitive approach to determine whether gender "gaps" exist. Opportunity selection and risk choice factors prior to and directly after an undergraduate entrepreneurship course experience will be examined. In this research study, the Keh, et al. (2002) model will be modified to evaluate perceptions of opportunity evaluations, and individual differences in attitude toward risk.
ACCESSION #
31131646

 

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