West III, G. Page
January 2008
USASBE Conference Proceedings;2008, p1
Conference Paper
This startup company case presents the opportunity to explore entrepreneurial finance mechanics from the most basic to more advanced levels, while considering issues of valuation and perceived risk. Data provided in the case enables the instructor to go deeper with more involved analyses, including the development of a financial model, the generation of financial statements, and exploring the discounted cash flow valuation model.


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