TITLE

FAST FOOD PREP INDUSTRY: THE CASE OF "MY KITCHEN."

AUTHOR(S)
Courier, Marcy; Young, Corinne
PUB. DATE
January 2008
SOURCE
USASBE Conference Proceedings;2008, p1
SOURCE TYPE
Conference Paper
DOC. TYPE
Article
ABSTRACT
A couple is contemplating opening an easy meal prep store in the Raleigh/Durham, North Carolina area. This is a rapidly growing concept which offers the customer a convenient way to make delicious, ready to heat and eat meals. The industry is examined, as well as the local competition, with decisions to be made dealing with the feasibility of opening a store, branding, marketing, type of ownership, and store location.
ACCESSION #
31131632

 

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