TITLE

BRINGING ENTREPRENEURSHIP EDUCATION TO THE FAR REACHES OF CAMPUS: EXAMPLES FROM FRESNO STATE'S MASS COMMUNICATION AND JOURNALISM, BUSINESS LAW, MUSIC, AND FOOD SCIENCE AND NUTRITION DEPARTMENTS

AUTHOR(S)
Hays, Betsy A.
PUB. DATE
January 2008
SOURCE
USASBE Conference Proceedings;2008, p1
SOURCE TYPE
Conference Paper
DOC. TYPE
Article
ABSTRACT
When you think of public relations, food and nutrition, and music, you probably don't automatically think of entrepreneurship. But Fresno State's Lyles Center for Entrepreneurship and Innovation, through a grant from the Coleman Foundation, encouraged these and other academic disciplines to incorporate entrepreneurship into their curriculum -- with tremendous success. Session will be moderated by Tim Stearns, director of the Lyles Center, and feature a panel discussion regarding the innovative ways Fresno State is bringing entrepreneurship education to the far reaches of its campus. PANELISTS •Prof. Betsy A. Hays, APR, Mass Communication and Journalism, California State University, Fresno •Dr. Lynn Forsythe, Finance and Business Law, California State University, Fresno •Prof. Corey Whitehead, DMA, Music, California State University, Fresno •Prof. Klaus Tenbergen, CMB, CEPC, MCFE, Food Science and Nutrition, California State University, Fresno •Moderator -- Dr. Tim Stearns, Lyles Center for Entrepreneurship and Innovation, California State University, Fresno
ACCESSION #
31131631

 

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