Shukla, P. K.
January 2008
USASBE Conference Proceedings;2008, p1
Conference Paper
This panel discussion will present best practices from Entrepreneurship Center Directors and faculty in how they promote their programs so as to gain both visibility and community support. A case illustration will be presented on Chapman University's efficient and effective methods of promoting its entrepreneurship program into the Orange County, California community. With both limited staffing and marketing budget, the program was able to generate extensive regional, national, and even global recognition. In addition to Chapman University, two other panelists will be solicited to share their experiences and recommendations. An interactive workshop with participant engagement is planned.


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