TITLE

THE IMPACT OF ORGANIZATIONAL GOAL SETTING ON THE INDUSTRIAL MUNIFICENCE-GOAL ATTAINMENT RELATIONSHIP FOR SMES

AUTHOR(S)
Zhi Tang; Powell, Benjamin C.; Marino, Louis; Jintong Tang; Dickson, Pat
PUB. DATE
January 2008
SOURCE
USASBE Conference Proceedings;2008, p1
SOURCE TYPE
Conference Paper
DOC. TYPE
Article
ABSTRACT
In seeking to exploit environmental resources and opportunities, small and medium sized enterprises (SMEs) can either set multiple goals or narrow their focus on a few. We investigate the moderating effects of goal setting (including the number of goals and the prioritization of these goals) on the relationship between industrial munificence and the satisfaction of goal attainment. By examining 227 SMEs in four countries, we find that SMEs need to stretch their goal list while keeping a clear priority order among these goals in order to capitalize on industrial munificence. Implications of our study are discussed.
ACCESSION #
31131598

 

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