TITLE

THE BUN LADY

AUTHOR(S)
Schenkel, Mark T.; Cornwall, Jeffrey; Gray, Christopher
PUB. DATE
January 2008
SOURCE
USASBE Conference Proceedings;2008, p1
SOURCE TYPE
Conference Paper
DOC. TYPE
Article
ABSTRACT
The Tennessee Bun Company case illustrates a complex set of issues associated with opportunity assessment, venture creation and growth within a mature industry. It facilitates robust discussions of the role personal aspiration plays in the recognition, assessment and potential for shaping opportunity. It also provides ample foundations for discussing the roles of competitive analysis, venture expansion strategy and financing in the development of a multi-faceted, customer focused manufacturing business. Students must evaluate the decision to expand from both a domestic and internationally perspective, and how it will influence the maintenance of control over the business, its strategy, and its culture.
ACCESSION #
31131576

 

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