Schenkel, Mark T.; Cornwall, Jeffrey; Gray, Christopher
January 2008
USASBE Conference Proceedings;2008, p1
Conference Paper
The Tennessee Bun Company case illustrates a complex set of issues associated with opportunity assessment, venture creation and growth within a mature industry. It facilitates robust discussions of the role personal aspiration plays in the recognition, assessment and potential for shaping opportunity. It also provides ample foundations for discussing the roles of competitive analysis, venture expansion strategy and financing in the development of a multi-faceted, customer focused manufacturing business. Students must evaluate the decision to expand from both a domestic and internationally perspective, and how it will influence the maintenance of control over the business, its strategy, and its culture.


Related Articles

  • THE INFLUENCE OF FAIR COMPETITION ON THE MANAGEMENT OF PUBLIC UNDERTAKINGS. Carbonnaux, Camille // Problems of Management in the 21st Century;2013, Vol. 8, p42 

    Since the 1990s, European judicial and normative institutions have paid particular attention to the competitive practices of public undertakings. Consequently, their regime is governed by a significant number of rules pursuing objectives appearing, a priori, contradictory. In fact, public...

  • The Quest for Efficiency. Higgins, Kevin T. // Food Engineering;Jan2003, Vol. 75 Issue 1, p79 

    Looks at the quest for efficiency at the food factory of Tennessee Bun Company. Cost savings benefit of a line of synthetic lubricants used at its plant; Precision delivery system adopted by the company to maximize the cost savings potential of its lubricant; Technology improvements on the...

  • Out-of-the-Box Thinking. Edington, Alan // Snack Food & Wholesale Bakery;Mar2012, Vol. 101 Issue 3, p66 

    The article offers information on a challenge faced by Tennessee Bun Co. related to the packaging of buns in a specific manner for shipment.

  • Grand Ole Baking Company. Hartman, Lauren R. // Snack Food & Wholesale Bakery;Sep2010, Vol. 99 Issue 9, p18 

    The article announces that The Tennessee Bun Co. has received the 2010 Wholesale Baker of the Year Award from the journal "Snack Food & Wholesale Bakery."

  • Rising to the Occasion. Hartman, Lauren R. // Snack Food & Wholesale Bakery;Sep2010, Vol. 99 Issue 9, p28 

    The article focuses on the production facilities and machines of Tennessee Bun Co. in Nashville.

  • Lines of business. ENGLE, PAUL // Industrial Engineer: IE;Jun2013, Vol. 45 Issue 6, p22 

    The article discusses lines of business and the management of corporate cultures through goal setting. According to the author, lines of business should be assessed separately due to their varying business models and purchasing behaviors, but goals can unite divisions through competition for...

  • ORGANIZATIONAL LEARNING DILEMMA AND MANUFACTURER COMPETITIVINESS IN CHANNEL RELATIONSHIPS. Wu, Fang; sinkovics, Rudolf R.; Cavusgil, S. Tamer; Roath, Anthong S. // AMA Winter Educators' Conference Proceedings;2004, Vol. 15, p50 

    In this article, we propose that effectively managing the learning dilemma between channel partners is central to a manufacturer's marketing performance. Organizational learning between channel partners can enhance the knowledge base of the partners. It can also render a firm vulnerable to...

  • UTICAJ ORGANIZACIONE KULTURE NA FORMULISANJE STRATEGIJE PREDUZEĆA. Stevanović, Tatjana // Economic Themes;Jun2009, Vol. 47 Issue 2, p143 

    Strategic decisions of enterprise must be grounded on the analysis on human resources which disposed by the enterprise. Employee`s ability to see the connection between their and the company`s strategic objektives present incentive of positive bahavior, which will contribute to realise the...

  • people.  // Snack Food & Wholesale Bakery;Jan2012, Vol. 101 Issue 1, p10 

    The article announces that Joe Waters is appointed new president of Tennessee Bun Co., Nashville, Tennessee and Donald Mower is appointed Chief Operating Officer of Nu-Tek Salt, LLC, Minnetonka, Minnesota.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics