Farris, John; Lane, Paul; Howe, Susannah; Riley, Donna; Reinhardt, Nola
January 2008
USASBE Conference Proceedings;2008, p1
Conference Paper
This paper describes the methods developed and implemented to allow the intercultural, interdisciplinary teams of students to identify opportunities for products. The focus of the program was on opportunity identification because the local schools had demonstrated the ability to launch entrepreneurial service businesses. Further the technical school had indicated its desire to design and develop products. Thus the challenge was to help local faculty develop a method to identify opportunities and develop concepts of physical products.


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