TITLE

EXPLORING ENTREPRENEURIAL COGNITION IN FRANCHISEES: A KNOWLEDGE-STRUCTURE APPROACH

AUTHOR(S)
Seawright, Kristie W.; Smith, Isaac H.; Mitchell, Ronald K.; McClendon, Richard
PUB. DATE
January 2008
SOURCE
USASBE Conference Proceedings;2008, p1
SOURCE TYPE
Conference Paper
DOC. TYPE
Article
ABSTRACT
Understanding franchising as an entrepreneurial activity requires explanations about franchisees themselves. Expertise-based explanations in prior literature show that entrepreneurs, collectively, share common experiences and similar knowledge structures/ expert scripts. To explore entrepreneurial cognition in franchisees we examined the entrepreneurial scripts of a sample of franchisees, comparing them with two counterpart groups: entrepreneurial experts (non-franchise entrepreneurs) and entrepreneurial novices (non-entrepreneur managers). MANOVA and follow-up tests revealed significant differences among the groups. Differences were found between franchisees and entrepreneurial experts in Willingness and Ability, but not in Arrangements. These results suggest the probable transfer of entrepreneurial cognitions from franchisor to franchisee.
ACCESSION #
31131544

 

Related Articles

  • The Dynamic Value of Hierarchy. Knott, Anne Marie // Management Science;Mar2001, Vol. 47 Issue 3, p430 

    This study develops a dual-routines view of the dynamic value of hierarchy, and tests it against the implicit null hypothesis that hierarchy merely provides static advantages over markets. The view holds that hierarchical managers perform two roles that create value for firms in perpetuity -- an...

  • IMPERIAL FORCES. Klein, Karen E. // Entrepreneur;Mar2002, Vol. 30 Issue 3, p108 

    Offers tips to entrepreneurs on franchising. Approach recommended by experts for building successful chains; Factors to consider in formulating a franchising concept; Identification of an effective franchising. INSET: I WAS THINKING....

  • Should I buy a franchise business? Reim, Rich // Wenatchee Business Journal;Jan2000, Vol. 14 Issue 1, pC1 

    Discusses factors to consider when planning to purchase a franchise. Types of franchises; Advantages and disadvantages of buying a franchise; Support given by the International Franchise Association; Average first-year pre-tax profits; Importance of choosing the right industry; Benefits of...

  • Md., Ill. books educate, alert franchise buyers. Weiss, Suzanne // Franchise Times;Jun97, Vol. 3 Issue 6, p8 

    Offers advice to entrepreneurs planning to buy a franchise in the United States. Common mistakes; Creation of guidelines for would-be franchise owners from the states of Maryland and Illinois; Features of the guideline; Contact information.

  • Entrepreneurs should consider franchising for next venture. Franks, James // Fort Worth Business Press;01/26/2001, Vol. 13 Issue 40, p10 

    Discusses advantages of franchising to entrepreneurs. Reducing the risk of costly errors involved in developing a business model; Brand integrity and value; Education; Ongoing support; Collective bargaining.

  • Building a winner from scratch. Maynard, Roberta // Nation's Business;Oct97, Vol. 85 Issue 10, p65 

    Profiles entrepreneurs and how they turned their start-ups into franchising giants. Robert M. Rosenberg, president and chief executive of Allied Domecq Retailing USA, parent of Dunkin Donuts and Baskin-Robbins; F.C. Hadfield, founder of International Center for Entrepreneurial Development; Dave...

  • Lemonade stand.  // Finance Week;12/03/99, p47 

    Presents updates on entrepreneurship and franchising in South Africa as of December 3, 1999. Includes an entrepreneurship award for young entrepreneurs; Percentage of retail trading in franchises; Percentage of franchises owned by men.

  • Franchises vs. independent business. Nichols, Mike // Grand Rapids Business Journal;10/9/2012, Vol. 30 Issue 41, p3 

    The article considers the advantages of franchising over starting an independent business.

  • World of opportunity. Caffey, Andrew A. // Entrepreneur;Jul98, Vol. 26 Issue 7, p146 

    Opinion. Offers advice on how to choose the right entrepreneurial investment. What options you should consider when going into business; How franchising is defined in business terms; Benefits of buying a franchise; Details on several entrepreneurs that bought a franchise. INSETS: The bicycle...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics