TITLE

USING THE RADIANT MODEL TO BRING ENTREPRENEURSHIP EDUCATION TO THE PUBLIC RELATIONS CURRICULUM: INTRODUCING THE "PUBLIC RELATIONS ENTREPRENUERSHIP" COURSE

AUTHOR(S)
Hays, Betsy A.; Sidlow, Faith
PUB. DATE
January 2008
SOURCE
USASBE Conference Proceedings;2008, p1
SOURCE TYPE
Conference Paper
DOC. TYPE
Article
ABSTRACT
The idea of incorporating entrepreneurship education into academic disciplines outside the business school is becoming increasingly popular and successful. Inspired by the Lyles Center of Innovation and Entrepreneurship's move toward the radiant model of spreading entrepreneurship education university-wide, what is believed to be a first-of-its-kind "Public Relations Entrepreneurship" course was offered at California State University, Fresno during the spring 2007 semester. Twenty-six students took the course, with overwhelmingly positive response. National research was conducted into student and public relations educator interest in the subject, and the course will now be offered regularly as an augmentation of the public relations curriculum.
ACCESSION #
31131542

 

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