Sulich, Heidi; Subramanian, Ram; Peterson, Richard
January 2008
USASBE Conference Proceedings;2008, p1
Conference Paper
Young Event Services (YES) is an event planning business serving the New York City/Northern New Jersey market. Julie Young has grown the business as an extension of herself. But as she looks to the future and turning over her business to her daughters, she realizes that she is the business. Can what is a lifestyle for her become a business that provides a living for her daughters? Julie finds an old business plan written by her employee Madison. Will Madison's plan help organize her lifestyle business or will it be too risky?


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