TITLE

PUSHING the envelope

AUTHOR(S)
Quenqua, Douglas
PUB. DATE
February 2008
SOURCE
Brandweek;2/25/2008, Vol. 49 Issue 8, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the trend of marketers sending out junk mail that appears to be official looking and not a piece of advertising. The article cites several instances of people saying they opened a piece of mail thinking it was important, only to find out that it was junk mail. It is suggested that such pieces of junk mail could do more harm than good for a marketer, and that it furthers consumer cynicism.
ACCESSION #
31127126

 

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