Spike Takes Break from Bond Marathons to Laud Fathers

Stanley, T. L.
February 2008
Brandweek;2/25/2008, Vol. 49 Issue 8, p8
Trade Publication
The article discusses how the television network Spike is launching True Dads, which is an on-air series of advertisements that will show dads spending time with their kids. It is reported that a number of sponsors, including Red Lobster, Jeep, T-Mobile, and Pizza Hut, have signed deals with True Dads, which Spike has begun to sell as part of its upfront presentations to advertisers.


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