Comcast using Nielsen's VOD measurement service

March 2008
CED;Mar2008, Vol. 34 Issue 3, p10
Trade Publication
The article focuses on the launching of a new video-on-demand (VOD) measurement service by Nielsen Co. in the U.S. The service, Nielsen On-Demand Reporting & Analytics (NORA), will aggregate and anonymously reports on VOD usage based on real-time transactions collected at the set-top box (STB) level. This Web tool will provide integrated sets from other measurement services across the company. Comcast has signed on as the service's first customer.


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