Rentrak signs up 8 MSOs for VOD measurement system

March 2008
CED;Mar2008, Vol. 34 Issue 3, p10
Trade Publication
The article focuses on Rentrak's measurement system, which has attracted eight more multi-system operators (MSOs) into its roster in the U.S. These include BendBroadband, Blue Ridge Cable and Buckeye Cablevision. The platform which was called OnDemand Essentials will give cable operators, content providers and advertisers the ability to view and analyze on-demand content via transactional tracking and reporting system.


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