THE SEARCH FOR THE GOLDEN GOOSE
Tags: ADVERTISING -- New products; MARKETING strategy; MOBILE communication systems; TECHNOLOGICAL innovations; DIGITAL media
Related Articles
- The shape of things to come. Cowlett, Mary // Marketing (00253650);3/18/2009, p36
The article offers the author's opinion on the innovative strategies brought by advancements in mobile and Internet technology that opened new approach for market researchers in 2009. She states that high speed developments can be observed in the mobile communication systems, wherein product...
- news digest. // New Media Age;4/1/2010, p12
This section offers news briefs related to digital media in Great Britain. Consumer magazines including "Grazia," Bauer Media women's weekly and "GQ" are launching augmented reality advertising. Ericsson claims that data traffic on mobile phone networks surpassed voice traffic globally in...
- Rise of the small screen. Bourke, Chris // Brand Strategy;Jun2008, Issue 223, p38
The article discusses the emergence of mobile technology which have attracted media owners to shift their media assets to the mobile platform in Great Britain. It examines the significance of pricing as one of the factors for the shift in attention to the small screen and the premium content,...
- Multiformat ENCODING. Roeder, Barb // Broadcast Engineering;Mar2008, Vol. 50 Issue 3, p86
The article offers information on multiformat encoding and how broadcasting companies can manage large number of formats, networks and devices in content delivery. It discusses how the technological innovations in streaming media attract the attention of broadcasters to adopt new systems in the...
- ADVERTISING CHAOS. Wilson, Carol // Telephony;1/28/2008, p14
The article reports on the transitions that are occurring in the advertising industry. According to the article, three main reasons why companies opt to change their advertising model include the growing popularity of digital video recorders (DVRs), emergence of mobile media and the use of...
- Using Podcasts to Support Students in a Land law Class. Lower, Michael; Thomas, Keith; Ho, Annisa // Proceedings of the International Conference on e-Learning;2010, p230
Central to the agenda behind eLearning is change and importantly, when teachers are willing to adapt their approach, then technology can become a powerful instrument to enable student-centered teaching or facilitate an engaging learning environment. There is also a growing body of literature...
- Media Evolution. Sharma, Chetan // Siliconindia;Jun2009, Vol. 12 Issue 6, p26
The article discusses the evolution of digital media and the role of wireless phone in digital consumption. It states that the increase of demand for mobile content consumption has made service providers to enhance their infrastructure and to boost the content and consumer interest. It outlines...
- Aggregator focus: VidZone. // Music Week;9/24/2005, Issue 39, Special Section p3
Focuses on the involvement of London, England-based music video aggregator VidZone in mobile marketing. Background information on the firm's music video operations; Difficulties associated with the handling of full-track and full-length music videos on the mobile networks; Competitive advantage...
- Invisible Topographies. Haque, Usman // Architecture -- Technology -- Culture;2010, Vol. 5, p245
The article discusses the role of technological developments in the development of the overlapping territories of art and architecture. The author talks about how the overlapping has upset conventional understanding of spatiality and the role of mobile technology in making people aware of the...
