Reference Book Market Shrinking Quietly While Definition Changes

February 2008
Book Publishing Report;Feb2008, Vol. 33 Issue 2, p2
Trade Publication
The article reports that reference books have shrinked the demand on the marketing opportunities. The influence of the online world on print reference books can easily be understood while few well-branded reference books hit the lists. The only way to retain growth is to broaden wellness business and expand into general nonfiction. The moving of print products into an online venue is not enough and customers need to understand that there is greater value in the online product.


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