TITLE

Direct Re-Marketing

PUB. DATE
February 2008
SOURCE
Multichannel News;2/25/2008, Vol. 29 Issue 8, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the direct re-marketing campaign conducted by MainTrax, a marketing and response tracking vendor, in the U.S. The vendor and the Time Warner Cable system aimed cable-service pitches to different groups by remarketing to responsive segments and by capturing telephone numbers from consumers. The first round of mail generated 4,873 responses, but 1,544 calls did not get through to customer-care personnel.
ACCESSION #
31118762

 

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