Direct Re-Marketing

February 2008
Multichannel News;2/25/2008, Vol. 29 Issue 8, p28
The article reports on the direct re-marketing campaign conducted by MainTrax, a marketing and response tracking vendor, in the U.S. The vendor and the Time Warner Cable system aimed cable-service pitches to different groups by remarketing to responsive segments and by capturing telephone numbers from consumers. The first round of mail generated 4,873 responses, but 1,544 calls did not get through to customer-care personnel.


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