TITLE

WORLD CUP RUNNETH OVER

AUTHOR(S)
MARTÍNEZ, LAURA
PUB. DATE
February 2008
SOURCE
Multichannel News;2/25/2008, Vol. 29 Issue 8, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts made by various television broadcasters in preparation for the 2010 FIFA World Cup in the U.S. The World Cup is played every four years, attracting billions of viewers worldwide. The 2006 FIFA World Cup had attracted over 50 million viewers to Univision, including 29 million Hispanics. Broadcasters and cable channel operators are also working on their online coverage, securing additional rights to extend matches, highlights and behind-the-scenes programming. INSET: NET EFFECT.
ACCESSION #
31118758

 

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