February 2008
Multichannel News;2/25/2008, Vol. 29 Issue 8, p21
The article presents a case study of cable company which launches its video-on-demand (VOD) services in the U.S. The company's VOD includes a wide variety of design, technology and engineering. The technology needed to launch the VOD system, and integrate it into an existing cable system. The article also presents the views of Bob Gessner, Massillon Cable's president, on the various hurdles that they overcome before launching.


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