February 2008
Multichannel News;2/25/2008, Vol. 29 Issue 8, p18
The article focuses on the video-on-demand (VOD), the technology that helps consumers navigate the television content in the U.S. Lisa Pickelsimer of Cox Communications says adding more VOD content is becoming a bigger problem in the industry because of the proprietary software stacks. As with the personal computers (PC), navigating on demand content is fast becoming the driver of set-top capabilities. Steve Shannon of Gemstar-TV Guide International suggests that Internet is the key to VOD.


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