TITLE

Ad casts Gates as cuddly nerd, but will the court really care?

AUTHOR(S)
Garfield, Bob
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p87
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes the advertising campaign of Microsoft Corp., released in light of its antitrust trial. How the ads attempt to portray Bill Gates and Steve Ballmer, president of Microsoft as victims of the United States government; Details of the television ad; Opinion as to why the ads are misplaced because the Microsoft case is being tried in a court of law, not the court of public opinion.
ACCESSION #
3109174

 

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