Midas repositioning shows it's more than just a muffler shop

Halliday, Jean
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p87
Trade Publication
Discusses an advertising campaign of the automobile repair shop chain Midas. Details of the campaign, including a direct mailing effort and television and radio ads; Hopes of Midas to generate more in-store traffic; Why Midas is repositioning; Sales figures from 1999.


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