TITLE

The Last of the Mohicans, or Y&R bites the dust

AUTHOR(S)
Della Femina, Jerry
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p83
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers the opinion that advertising agency Young & Rubicam (Y&R) will lose its independence as result of the merger with WPP Group. Prospect that one-third of Y&R's employees will eventually lose their jobs; How the author's ad agency, Della Femina Travisano & Partners, has been acquired numerous times.
ACCESSION #
3109164

 

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