WPP merger may imperil DY&R venture

Madden, Normandy
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p83
Trade Publication
Discusses how the merger of WPP Group and Young & Rubicam (Y&R) could affect Y&R's partnership with Japanese advertising agency Dentsu. Bitter rivalry between Dentsu and Asatsu-DK, of which WPP holds 20 percent stake; Status of Dentsu, Young & Rubicam Partnerships as Asia's seventh-largest agency network, and how the deal may mean the end of the partnership.


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