TITLE

WPP sits at the top

AUTHOR(S)
Linnett, Richard; Cardona, Mercedes M.; Halliday, Jean; Goetzl, David
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p81
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the acquisition of the advertising agency Young & Rubicam (Y&R) by WPP. Details of the deal and ad clients of WPP; Reported uneasiness of Y&R shareholders concerning the merger; Implications of the merger, including the effect on advertising in the automobile industry, and what it means to other ad agencies; Worth of the deal to executives at Y&R.
ACCESSION #
3109153

 

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