TITLE

GoldPocket's $1 mil prize lures consumers

AUTHOR(S)
Chura, Hillary
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p70
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how GoldPocket Interactive is launching an online game show to promote its technology that allows two million people to log onto Web sites without crashing. Details of the online game show, which offers winners up to one million dollars; Details of the advertising campaign, which encompasses a wide variety of media, including television, print, and billboard ads.
ACCESSION #
3109150

 

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