TITLE

Food, wine and comfy seats move Swissair to go on road

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes an advertising campaign of airline Swissair. How an in-house ad agency and Reach Marketing are handling the campaign; Details of the tour which stops at various cities in the United States, and offers travel industry executives the chance to sample new food and wine, and recline in Swissair's seats.
ACCESSION #
3108767

 

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