Early buying helps - Gap stay in step

Rosenberg, Janice
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps62
Trade Publication
Discusses the television advertising strategy of the retail clothing store the Gap. Practice of buying advertising time during top-rated TV shows to expose their advertisements s to a large audience; Strategy of the Gap in the upfront buying market; Which shows the Gap targeted in 1999; Details of Gap commercials. INSET: TV's UPFRONT.


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