TITLE

Dot-coms the critical upfront unknown

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Internet companies and the role they are expected to play in the upfront television advertising buying market. Assertion that overall spending will increase dramatically, but not necessarily on upfront TV advertising; Sporadic nature of online companies' media buys; What the cable TV network ZDTV expects from dot-com advertising; How the true impact of Internet companies on advertising remains unknown. INSET: TV's UPFRONT.
ACCESSION #
3108577

 

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