'Demand fantastic,' as Coen sees full upfront

Daniels, Cora
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps56
Trade Publication
Discusses how several advertising categories are expected to increase their advertising commitments in the upfront buying market for 2000-01, despite fluctuations in the stock market. Projected growth of cable and network television markets; The major roles that advertisements for prescription medications and credit cards are expected to play; Expectation that TV networks will act to increase advertising prices; Potential impact of Internet companies on TV advertisement buying. INSET: TV's UPFRONT.


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