TITLE

Isuzu looks to pick its spots

AUTHOR(S)
Curry, Sheree R.; Rechtin, Mark; Henderson, Shirley
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how American Isuzu Motors is decreasing television advertising spending. Its shift from advertising on prime time network shows to alternative cable programs; How SFM Media will place Isuzu's advertisements; How Isuzu hopes to target less consumers more frequently. INSET: TV's UPFRONT.
ACCESSION #
3108572

 

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