Why client is No. 1

Henderson, Shirley; Linnett, Richard
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps43
Trade Publication
Profiles Steve Farella, chief executive at SFM Media, who wants to change the way television upfront advertising is bought. His view that buyers should meet with sellers one-on-one to discuss rates, rather than vie for the seller's attention amid all the other buyers; Farella' career highlights as a media buyer. INSET: TV's UPFRONT.


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