TITLE

Why client is No. 1

AUTHOR(S)
Henderson, Shirley; Linnett, Richard
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Steve Farella, chief executive at SFM Media, who wants to change the way television upfront advertising is bought. His view that buyers should meet with sellers one-on-one to discuss rates, rather than vie for the seller's attention amid all the other buyers; Farella' career highlights as a media buyer. INSET: TV's UPFRONT.
ACCESSION #
3108571

 

Related Articles

  • Uphill battle at upfronts for UPN. Littleton, Cynthia // Hollywood Reporter -- International Edition;7/3/2001, Vol. 368 Issue 50, p4 

    Reports on indications of recovery of sales activity at UPN. Views of media buyers as of July 2, 2001; Estimated advertising commitments for the 2001-2002 season.

  • `It's about time advertiser got a break' in spot TV. Spain, William // Advertising Age;5/11/1992, Vol. 63 Issue 19, planning pS-26 

    This article states that even if the demand for spot TV time picks up, buyers and sellers say there should be plenty of time available at steady or lower prices during the 1992 fall season. Like cash-strapped consumers who delay their big purchases, spot TV advertisers are postponing their buys...

  • From the Lab.  // Response;May2002, Vol. 10 Issue 8, p26 

    Discusses the myths and realities about media buying seasons in the U.S. Media buying business cycle; Rating of the months according to the media buying activities of marketing companies.

  • The Response Short-Form DRTV Media Index. Moftakhar, Shay // Response;Jun2002, Vol. 10 Issue 9, p22 

    Highlights the findings of a survey on short-form direct response television media buying firms in the U.S. Total quarterly media billings; Short-form categorical distribution; Short-form billings in the top-30 markets; Short-form media distribution.

  • 2002 First-Quarter Long-Form Media Billings Jump 10.5 Percent. Moftakhar, Shay // Response;Jun2002, Vol. 10 Issue 9, p26 

    Offers a look at the performance of long-term television media billings in the U.S. for the first quarter of 2002. Long-term categorical distribution; Total quarterly long-form media billings; Long-form billings in the top-30 markets; Long-form media distribution; Number of time slots and...

  • If You're Looking at Short-Form DR, Competition Has Ripened the Market. Haire, Thomas // Response;Apr2002, Vol. 10 Issue 7, p6 

    Reports on the opportunities for the direct response television (DRTV) with the decline in demand for television commercials in the U.S. Decrease in the cost of commercial spots; Growth of competition for short-form DRTV.

  • Maximize Your Relationship to Maximize Your Media Dollar.  // Response;Apr2002, Vol. 10 Issue 7, p22 

    Gives advice on how to strengthen relationship of direct response companies with media buyers. Importance of creating a long-term media plan; Advantages of including the media buyer in the planning and delevelopment of a direct response television program.

  • Media. Stanton, Eric // Response;Nov2002, Vol. 11 Issue 2, p46 

    Focuses on the importance of establishing media buyer-seller relationship in paid programming sales. Competition among media representatives; Challenges facing media buyers.

  • Making the best of a TV appearance. Curtis, James // Marketing (00253650);8/19/1999, p29 

    Focuses on the issues concerning product placement on television in Great Britain. Effect of brand's appearance on screen; Suspicion of underhand dealing in television advertising; Examples of undue prominence of commercial products and services; Regulation of brand prominence. INSETS: CHARITY...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics