TITLE

Syndycation builds on solid base

AUTHOR(S)
Pursell, Chris; Friedman, Wayne; Curry, Sheree R.
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the success of syndicated television in the upfront advertising market. Increase in audience ratings and the success of off-network shows; Shows which will be entering syndication that are expected to increase advertising revenue; Which industries spend money on syndication advertising and the success of TV court shows. INSET: TV's UPFRONT.
ACCESSION #
3108569

 

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