Syndycation builds on solid base

Pursell, Chris; Friedman, Wayne; Curry, Sheree R.
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps40
Trade Publication
Discusses the success of syndicated television in the upfront advertising market. Increase in audience ratings and the success of off-network shows; Shows which will be entering syndication that are expected to increase advertising revenue; Which industries spend money on syndication advertising and the success of TV court shows. INSET: TV's UPFRONT.


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