ABC holds high cards, but each net is vulnerable

Friedman, Wayne
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps20
Trade Publication
Discusses how the ABC-TV show `Who Wants to Be a Millionaire' has helped the network's ratings for the first quarter of 2000. `Advertising Age' magazine survey of television programmers to determine how the other major TV networks can improve ratings; Television programs offered by the networks. INSET: TV's UPFRONT.


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