TITLE

ABC holds high cards, but each net is vulnerable

AUTHOR(S)
Friedman, Wayne
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how the ABC-TV show `Who Wants to Be a Millionaire' has helped the network's ratings for the first quarter of 2000. `Advertising Age' magazine survey of television programmers to determine how the other major TV networks can improve ratings; Television programs offered by the networks. INSET: TV's UPFRONT.
ACCESSION #
3108499

 

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