TITLE

There's nowhere to go but up

AUTHOR(S)
Freeman, Michael
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the consensus by media buyers and network sales executives that United States upfront advertising sales will increase for the 2000-01 season. How upfront ad sales are now a seller's market; Speculation of how much revenue will increase.
ACCESSION #
3108498

 

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