TITLE

Hispanic cable upfront small but sports a boost

AUTHOR(S)
Zbar, Jeffery D.
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Fox Sports World Espanol will court Hispanic advertising agencies to promote its television lineup of Latin American sports programming. How the network hopes to deliver variety and efficient reach to differentiate itself from the competition; Share of Hispanic television ad budgets received by cable TV. INSET: TV's UPFRONT.
ACCESSION #
3108497

 

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