TITLE

Telemundo builds on novelas

AUTHOR(S)
Zbar, Jeffery D.
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Spanish-language television network Telemundo. Success in 1999 and how it translates in its upfront advertising rates; Programming highlights for 2000; Expected increase in novela offerings by Telemundo; Its competition with Univision and Galavision networks. INSET: TV's UPFRONT.
ACCESSION #
3108495

 

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