Telemundo builds on novelas

Zbar, Jeffery D.
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps18
Trade Publication
Discusses Spanish-language television network Telemundo. Success in 1999 and how it translates in its upfront advertising rates; Programming highlights for 2000; Expected increase in novela offerings by Telemundo; Its competition with Univision and Galavision networks. INSET: TV's UPFRONT.


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