Deep breath

Kaplan, David
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps16
Trade Publication
Discusses the entry of Oxygen Media's cable network into the upfront advertising sales venue. Projections that Oxygen will have initial difficulty selling advertising on its programs until more cable stations can access it; How Oxygen is compensating for its limited distribution; Oxygen's use of a bar at the bottom of the screen that alerts viewers to promotions; Oxygen's deal with RightStart.com. INSET: TV's UPFRONT.


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