TITLE

Packaged goods again hold the key

AUTHOR(S)
Freeman, Laurie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the effect of packaged-goods companies on the upfront advertising market. How the major companies no longer have to rely solely on television advertising; Other mass media available to them, such as radio, magazines, and outdoor advertising; Tendency of advertising agencies to downplay the importance of upfront advertising. INSET: TV's UPFRONT.
ACCESSION #
3108491

 

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