TITLE

Upfront flawed, but invaluable

PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a discussion at a forum on upfront advertising comprised of six television media executives and a reporter from `Advertising Age' magazine. Outlook for the upfront market; Sensibility of spending large amounts such as 10 billion dollars in three days on upfront advertising; Concept deals in advertising; Discussion of an Internet upfront period; Disadvantage of cable television; Flaws of the existing system. INSET: TV's UPFRONT.
ACCESSION #
3108490

 

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