TITLE

New face of luxury: Who's wealthy now?

AUTHOR(S)
Freeman, Laurie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers statistics related to the distribution of wealth. How 30 percent of the world's millionaires live in North America; Number of Americans with assets of 10 million dollars or more; How Internet IPO's have altered marketing strategies, since many of the new wealthy are under the age of 35; Values of the new wealthy consumer.
ACCESSION #
3108474

 

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