TITLE

Creme Savers resumes ad campaign

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the resumption of the advertising campaign for Nabisco lifesavers Co.'s Creme Savers. Popularity of the candy in 1999, which caused inventory shortages for retailers and forced cancellation of the advertising campaign; Status of Creme Savers as the second best-selling hard candy in the United States; Details of the advertising campaign handled by FCB Worldwide.
ACCESSION #
3108422

 

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