S finds niche as diet gourmet soda

MacArthur, Kate
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p32
Trade Publication
Discusses the release of a carbonated beverage by Triarc Beverages Co.'s Stewart Beverages. How the product, S, is being marketed as a gourmet diet soda; Featured flavors of the drink; Use of the sweeteners sucralose and Ace-K; Projected advertising strategies for S.


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