New Age still the rage in beverages

MacArthur, Kate
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p32
Trade Publication
Discusses the popularity of healthy beverages in light of the Food Marketing Institute's annual convention in May 2000. Offerings in the New Age drink segment including SoBe by South Beach Beverage Co. as well as Snapple and Mistic by the Triarc Beverage Co.; Details of SoBe's advertising campaign, including endorsements by golfer John Daly; Projected continued growth of the beverage category.


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