Bergman matches ballplayers, marketers

Petrecca, Laura
May 2000
Advertising Age;5/15/2000, Vol. 71 Issue 21, p26
Trade Publication
Profiles Reed Bergman, president of Impact Sports Marketing. Endorsement deals he has set up between baseball players and corporations; Details of how Bergman oversaw the making of a Sprint PCS radio advertisement which featured New York Yankees outfielder Bernie Williams; Details of his career in sports marketing, and a typical day on the job for Bergman; Other clients he represents.


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