TITLE

Bergman matches ballplayers, marketers

AUTHOR(S)
Petrecca, Laura
PUB. DATE
May 2000
SOURCE
Advertising Age;5/15/2000, Vol. 71 Issue 21, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Reed Bergman, president of Impact Sports Marketing. Endorsement deals he has set up between baseball players and corporations; Details of how Bergman oversaw the making of a Sprint PCS radio advertisement which featured New York Yankees outfielder Bernie Williams; Details of his career in sports marketing, and a typical day on the job for Bergman; Other clients he represents.
ACCESSION #
3108254

 

Related Articles

  • Ces pubs que Stratégies ne publierait plus. LE GOFF, DELPHINE // Stratégies;6/20/2019, Issue 2000, Special section p16 

    The article offers information on the brands for which the journal has decided not to publish their advertisements anymore, which include Omedia, Roumagnac and Associes, and Fun Radio.

  • Campaign Annual 2007: Top 10 Best Celeb Ads.  // Campaign;12/14/2007, Issue 50, p48 

    The article lists the top celebrity advertisements which includes the Sony Vaio campaign which features John Malkovich, Snickers commercial that features Mr. T and the endorsement of Darth Vader of Woolworths.

  • Hire a celebrity and get their baggage too. O'Brien, Eddie // Marketing Week;2/25/2010, Vol. 33 Issue 9, p15 

    The article suggests that marketers should also consider the personality and character of a celebrity when deciding to hire him or her as a product endorser.

  • web comment. George, Brian; Dudley, Neil; Miles, Ant; Sterland, Simon // Marketing Week;4/8/2010, Vol. 33 Issue 15, p6 

    The article discusses several responses of web users to a variety of issues, including Marmite's spoof election, celebrity misdemeanors, and the plans of Hovis for Olympian Victoria Pendleton to spearhead its campaign.

  • A harder look at sports stars.  // Advertising Age;1/19/1998, Vol. 69 Issue 3, p24 

    Comments on the trend of marketers to use pro athletes with tarnished reputations, which began in the late 1990s. Origin of the trend; Role athletes play in the marketing of footwear.

  • Eyes On: Rob Raco. TAUER, KRISTEN // WWD: Women's Wear Daily;6/20/2019, p24 

    The article features Canadian actor Rob Raco, including his appointment as Fendi's eyewear ambassador.

  • Tiger Woods: Cautious approach to the green. Jensen, Jeff // Advertising Age;4/21/1997, Vol. 68 Issue 16, p4 

    Relates that golf professional, Tiger Woods, is increasing his marketing activities after winning the Masters tournament in April, 1997. Limit to the companies that he will partner with; Sponsorship deals with Nike and Titleist; Other possible deals.

  • Branding blunders: brochures. SCHLESINGER, MEL // Employee Benefit Adviser;Aug2010, Vol. 8 Issue 8, p62 

    The author relates his views on why a brochure is an ineffective branding tool in terms of marketing a benefit practice. Several blunders that the author has associated with benefit agency brochures include the focus on agency branding, the lack of unique selling proposition on the first page,...

  • RAVE THE PLANET: It’s easy to feel powerless in the face of climate change and clogged oceans, but there are ways the dance music industry can make a difference. SHORTLIDGE, CHANDLER // Mixmag;Jul2019, Issue 338, p21 

    No abstract available.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics